YouTube continues to lead in the streaming market, and advertising revenue will increase by 13% in a year, according to Google’s parent company alphabet Second quarter earnings report Published on Wednesday. Growth brings YouTube total yield to $ 9.8 billion, compared with $ 8.7 billion over the same period last year.
The company slightly exceeded the analyst’s expectations, with a prediction of the YouTube century’s advertising revenue of approximately $ 9.6 billion.
For years, YouTube has been trying to hijack more of the television dollars, especially as its popularity on television has grown and is responsible for its viewing. Nielsen’s recent report stated that YouTube was most of the consecutive month of watching television, representing 12.4% of the total number of audience watching TV.
In response to YouTube’s success, competing streaming services such as HBO MAX and Amazon Prime Videohave increased their advertising strategies by increasing AD investments to promote growth. In addition, Netflix is emerging as a key competitor for YouTube, especially after announcing its intention to double their advertising revenue within a year during the company’s last week. Although Netflix has not publicly revealed advertising revenue, analyst Madison & Wallis estimates that is about $ 3 billion.
All in all, the alphabet reported strong results, and in the second quarter, $ 96.4 billion in total income is 13%growth.
